BRANDengine℠

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Satisfaction is transactional while Commitment is relational. BRANDengine more accurately predicts loyalty and advocacy than satisfaction alone.

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It is a strategy-centered brand equity model that focuses on “emotional commitment” to brands as a better predictor of brand loyalty and advocacy. 

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What makes BRANDengine different from every other brand measurement tool? Only with BRANDengine can you measure: 

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• Brand equity across the entire brand family, not just at the individual brand level

• Emotional attachment to the brand they have used

• Emotional attraction to brands they haven’t used

• The impact of market barriers on growth potential

• Behavioral brand loyalty across the entire brand family

• Share of experience across multiple settings

• Consumer connection

• The impact of attachment on ‘share of wallet’

• Which competitors you are most vulnerable to, and which ones are most vulnerable to you.