Insights teams generate more research than ever, but too much understanding still resets between projects.   Surveys, interviews, social, secondary research, internal docs… each live in its own system, analyzed in isolation, rarely connected over time.   The result isn’t a lack of data. It’s a lack of continuity. Meaningful  exists to change that. By unifying research inputs into a single intelligence system where insight can be preserved, connected, and continuously built ou

Just when we were about to give up on the idea of a New Year’s resolution, we came across an interesting interview with professor and podcaster, Suzanne Joy Clark. Clark has come up with a different approach to the (often failed) New Year’s resolution that puts focus on a word rather than an action. She gave an example of getting fit. Instead of resolving to join a gym, consider focusing on the word “vitality” and see where that takes you. This inspired us to try . thinqinsig

2025 is coming to a close A year that saw some highs and lows. But we persevered, shall we say With lessons learned along the way. We stumbled, laughed, grew wiser too Found new paths we never knew. We bent, we learned, we held on tight Found our strength in shared insight. Through the noise, did we thrive To say goodbye to 2025. So here’s to a year of doing our best Of growth over grind, and time to rest. For 2026 will be the finest A year to give and receive kindness. From

Our latest thinqin&askin poll of adults 18+ shows a clear pattern: men are far more likely than women to feel good about getting older. But the gap isn’t constant across life. In early adulthood and midlife, the divide is stark. Men are much more likely than women to feel positive about aging, with the widest gaps among those <25 and 45–54. These are the years when women often face the heaviest mix of pressures like career building, caregiving, appearance standards, and workp

Thrilled to see the 2026 BHGRE Design Trends Report go live! And even more proud to have played a part in helping shape this year's narrative. Partnering with  Better Homes and Gardens Real Estate  to understand how people want to live, design, and invest in the future has been incredibly rewarding.  This report blends real consumer data, agent expertise, and rich design perspectives to uncover what truly influences buyers in today's market, and what will matter most heading

According to our latest survey, the 1990’s were what they used to say in the day, “da bomb”. And while Gen Z may not know what that means (think “fire” Gen Z), most in this generation say the decade or year they would most want to live in is the 1990’s. Shout out too goes to the early 2000s for Gen Z.  Same is true for Millennials with the 90s and early 2000s coming in strong as the decade/year they'd most want to live in.  Gen X lean strongly towards the 80s but have nostalg

In case you missed the webinar, you can check it out here! In today’s crowded digital landscape, attention has become the ultimate luxury. That was the central theme of Amsive’s recent webinar, “The New Currency of Attention: 2026 Research to Win Consumer Focus,”  which gathered strategists and researchers to unpack what it really takes to stand out. Among the esteemed speakers, was our very own Eva Gott , who offered lively real world insights from a research perspective. Co

From overwhelming, manual surveys to bland metrics that miss the real story, HR leaders today face growing frustrations with traditional employee insight tools. Many rely on legacy survey platforms but struggle with survey fatigue, technical glitches, and a lack of nuanced feedback. Employees often feel unheard, as “one-size-fits-all” surveys flatten diverse voices into averages, masking critical dissent and undermining authentic culture change. What if a platform could chang

The future of insights is here. We’re thrilled to share that we have been officially selected by  Meaningful  as their exclusive agent in...

The other day, I was talking to my team about my favorite summertime memory. As a child of the 70s/80s (yes, I’m dating myself!) I recall...

The future of strategy and planning is being reshaped in real time. To better understand it's impact on the industry, we spoke with...

I wanted to share a few of my golden rules for writing effective surveys. I have found that these consistently yield stronger performance...

I’ve noticed throughout my career that one of the most common points where projects get stuck is deciding on sample size.   I’m often...

There's more than one way to receive deliverables from your research partner. Each with its own trade-offs in timing, budget, and...

When deciding on the appropriate research methodology, it's best to think through what kind of insights you are looking to gain. Here’s a...

We asked 1,000 Americans to get answers to some of the biggest questions around the insurance landscape. We break down key insights in...

Clients sometimes have an internal list of customers, prospects and/or employees that they want to use for a research project. There are...

By Eva Gott I read this great article from WARC  - talking about the multiplier effect of brand x performance. Watch the video or read...

Monadic testing is a term commonly used in the research world. But what is it exactly? Here are some quick points to get you caught up!...

AI is primed to continue dominating headlines over the next couple of years. Will it meet the hype or fall short of its promises? Eva...