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We've been thinqin
We're always thinqin and posting
some of our thoughts and perspectives on
a variety of topics on research and in the news.



Ahem...May We Have Your Attention Please!
In case you missed the webinar, you can check it out here! In today’s crowded digital landscape, attention has become the ultimate luxury. That was the central theme of Amsive’s recent webinar, “The New Currency of Attention: 2026 Research to Win Consumer Focus,” which gathered strategists and researchers to unpack what it really takes to stand out. Among the esteemed speakers, was our very own Eva Gott , who offered lively real world insights from a research perspective. Co
thinqinsights
1 min read


Exciting Partnership Announcement
The future of insights is here. We’re thrilled to share that we have been officially selected by Meaningful as their exclusive agent in...
thinqinsights
1 min read


Summer is Here...What's Your Summer Song?
The other day, I was talking to my team about my favorite summertime memory. As a child of the 70s/80s (yes, I’m dating myself!) I recall...

Eva Gott
1 min read


Strategizing & Planning a Future with AI
The future of strategy and planning is being reshaped in real time. To better understand it's impact on the industry, we spoke with...
thinqinsights
1 min read


Golden Rules for Writing Effective Surveys
I wanted to share a few of my golden rules for writing effective surveys. I have found that these consistently yield stronger performance...

Eva Gott
1 min read


Sizing Up Sample Sizes
I’ve noticed throughout my career that one of the most common points where projects get stuck is deciding on sample size. I’m often...

Eva Gott
1 min read


Your Data, Your Way
There's more than one way to receive deliverables from your research partner. Each with its own trade-offs in timing, budget, and...
thinqinsights
1 min read


Qual vs. Quant: Which Path is Right for You?
When deciding on the appropriate research methodology, it's best to think through what kind of insights you are looking to gain. Here’s a...
thinqinsights
1 min read


Thinq...Insights into Insurance
We asked 1,000 Americans to get answers to some of the biggest questions around the insurance landscape. We break down key insights in...
thinqinsights
1 min read


Pros & Cons of Client Lists
Clients sometimes have an internal list of customers, prospects and/or employees that they want to use for a research project. There are...
thinqinsights
1 min read


How Strong Brands Driver Stronger Performance
By Eva Gott I read this great article from WARC - talking about the multiplier effect of brand x performance. Watch the video or read...
thinqinsights
1 min read


FAQ for Testing Creative Concepts
Monadic testing is a term commonly used in the research world. But what is it exactly? Here are some quick points to get you caught up!...
thinqinsights
1 min read


Superbowl Sunday Ads Got Me Thinking
AI is primed to continue dominating headlines over the next couple of years. Will it meet the hype or fall short of its promises? Eva...
thinqinsights
1 min read


Humanize Your Data for Inspiring Insights
Watch the video or read the article below. There is so much discussion right now about AI. You know, it's a great tool - I use it myself....

Eva Gott
1 min read


How Marketers Can Leverage Social Media Amid Rapid Digital Change
A very timely article from the Harvard Business Review that is worth reading. While social media certainly has its place in our marketing...
thinqinsights
1 min read


Optimize ROI with Performance Marketing + Brand Wellness Checks
Watch the video or read the article below. Performance Marketing absolutely has its place when analyzing ROI. But does it tell the entire...

Eva Gott
1 min read


Does Size Really Matter?
One of the most asked questions we receive relates to sample size and trying to figure out what that perfect number is. The truth is this...
thinqinsights
1 min read


Stop Taking Orders!
Watch the video or read the article below. I saw a recent article in Quirks titled, “Stop Taking Orders” and it got me thinking, when is...

Eva Gott
1 min read


Survey Results Are In From Our November Omnibus!
In a world where influencers are becoming more and more important, we decided to ask if people or brands are more influential in our...
thinqinsights
1 min read


Debunking Common Myths About B2B Market Research
Considering B2B research? Here are three common misconceptions that you should take into account as you are game planning your project...
thinqinsights
1 min read
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