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Built for the research needs of today and tomorrow.

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Meaningful

We've partnered with Meaningful to bring you the best in AI powered  data collection and analysis. Meaningful is a next-generation research tool designed to empower users by making consumer research both insightful and actionable in the age of Generative AI.

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meaningful

A single hub for primary and secondary research, allowing insights professionals to parse through vast oceans of data to find the key insights needed for smart strategic decisions, Meaningful provides new options and methods for insights professionals to approach projects so they can select the best solution for each task.

 

From fraud-proof screeners and smart AI moderators to seamless file ingestion and rich data visualization, Meaningful gives research teams a single, intuitive platform for getting to the “why” behind customer behavior without sacrificing rigor or nuance.

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Conversations

Conversations is an AI moderated conversational tool that bridges the qualitative/quantitative divide. Conversations isn’t about replacing human experts, but rather giving insights professionals a new means of approaching projects.

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Screener

Screener is a modern defense system for data integrity that helps ensure every insight is grounded in trustworthy, high-quality responses. Screener deploys AI solutions to fight panel fraud and protect the integrity of research data. 

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Ingest

Easy to use but powerful, Ingest provides detailed reports and accurate transcripts to accelerate workflows and let researcher focus on the big picture. Researchers can further interact with the analytics to find insights beyond the basic analytics.

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Mosaic

An add-on feature of meaningful, mosaic is a strategic intelligence engine that processes millions of consumer data points to deliver insights that would typically require a team of researchers and months of work to produce detailed secondary research reports in just minutes.

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Efficient

Launch projects quickly in Meaningful, and get detailed responses in hours, ensuring your research objectives are met while delivering comprehensive analytics.

Scalable

Run thousands of simultaneous AI-moderated open-ended conversations in Meaningful, with analytics ready in near real-time to enjoy qualitative insights at quantitative scales and without the premium price tag.

Nuanced

Meaningful leverages context and research objectives to flexibly and effectively gather detailed responses.

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Your time

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Your budget

Work Space

Your data

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Your insights

Make it Meaningful.

No barriers. No subscription fees. Use Meaningful as you need it.

Already have a Meaningful account?
Stop by our YouTube channel for instructional videos to get you moving and grooving!

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Welcome to Meaningful!

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Step by Step

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Make it Meaningful.

Also know that we are here to help at anytime! Just send us an email! 

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Klein & Partners

We are proud to offer the Klein & Partners suite of Brand Measurement and Ad Effectiveness products and have partnered to help brands make critical decisions that drive brand value.

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BRANDengineâ„ 

BRANDengine can identify if a brand has a customer acquisition issue or retention issue, the depth of the problem and how to solve it. 

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ADviceâ„ 

A collection of ad testing tools that offers protection from ineffective advertising and is designed to meet your timing and budget needs. 

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ADsightâ„ 

What do you want to change in the consumer’s mind? You’ve run a campaign that you believe is a winner. But how do you know?

Brand Measurement

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BRANDengineâ„ 

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Satisfaction is transactional while Commitment is relational. BRANDengine more accurately predicts loyalty and advocacy than satisfaction alone.

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It is a strategy-centered brand equity model that focuses on “emotional commitment” to brands as a better predictor of brand loyalty and advocacy. 

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What makes BRANDengine different from every other brand measurement tool? Only with BRANDengine can you measure: 

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  • Brand equity across the entire brand family, not just at the individual brand level

  • Emotional attachment to the brand they have used

  • Emotional attraction to brands they haven’t used

  • The impact of market barriers on growth potential

  • Behavioral brand loyalty across the entire brand family

  • Share of experience across multiple settings

  • Consumer connection

  • The impact of attachment on ‘share of wallet’

  • Which competitors you are most vulnerable to, and which ones are most vulnerable to you.

ADviceâ„ 

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A collection of ad testing tools that offers protection from ineffective advertising and is designed to meet your timing and budget needs. Want something quick? Need to A/B test digital ads? Or a more comprehensive campaign test?

ADvice can help.

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For advertising to be effective it must say something (i.e., the message) that is meaningful and differentiating to the target audience, and it must be told in an engaging and memorable way (i.e., the creative). It must win the hearts and minds of consumers.

 

Does your advertising capture the hearts and minds of your audience? And what does an ineffective campaign mean for your brand?

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ADsightâ„ 

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ADsight is a post-ad tracking survey to measure your campaign’s short-term effectiveness.

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What do you want to change in the consumer’s mind?

 

You’ve run a campaign that you believe is a winner. But how do you know?

 

Do people remember it?

Do they really know it was your advertising or do they think it is another brand’s advertising?

How did the advertising make them feel and what, if anything, did it make them do?

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