CASE STUDIES
Some examples of projects we have worked on in the healthcare, financial and travel sector to provide insight into how our team can help your business.
Healthcare sector
Research with a tight timeline
01
Validating a winning brand experience to inform the client’s creative approach.
For this case study, we worked with the client to find a methodology that would provide the best insights quickly.
02
Utilizing the thinqinsights team’s collective and varied experience – we thought to incorporate parallel processing.
03
By partnering closely, we were able to parallel process client-led stakeholder interviews with an online survey led by our team. A critical component was brainstorming with the client on how to prepare the creative stimuli for testing and identify KPIs that would drive to more actionable creative results.
04
The outcome included uncovering which experience expanded the brand’s positioning to a novel space while still garnering the broadest, best prospect for future engagements. Because the research needed to inform creative for a client workshop, there was a deep dive into which components of the experience could be optimized for communications.
Financial sector
Limited budget
01
Evaluating two new logos against a current logo.
How to test an evolved logo design with a limited budget and an audience potentially exposed to the logo?
02
For this case study, the client’s current logo (while appealing to customers and prospects) did not live well in a digital space. The client evolved their logo design and wanted to test it among a general audience to see which one performed best against its current logo.
03
Due to a limited budget, we pivoted to a Prospect list for evaluation. We coordinated with the client so that they understood the trade-offs with using an internal list (more affordable but with a demographically skewed audience that may have been exposed to the logo previously).
04
The outcome provided insight into how to manage that bias while determining which of the two new logos compared closest to the current logo. Through deeper analysis, we uncovered a specific subsegment of the Prospect audience who would be more accepting of the new designs overall.
Travel sector
Research with a tight timeline
01
Limited timeline for exploring a winning brand experience to inform the client’s creative approach
02
Because the timeline was tight and spanned the holiday season, we worked with the client to find a methodology that would provide the best insights quickly.
03
By partnering closely, we were able to parallel process client-led stakeholder interviews with an online survey led by our team. A critical component was brainstorming with the client on how to prepare the creative stimuli for testing and identify KPIs that would drive to more actionable creative results.
04
The outcome included uncovering which experience expanded the brand’s positioning to a novel space while still garnering the broadest, best prospect for future engagements. Because the research needed to inform creative for a client workshop, there was a deep dive into which components of the experience could be optimized for communications.