Ahem...May We Have Your Attention Please!

In case you missed the webinar, you can check it out here!

In today’s crowded digital landscape, attention has become the ultimate luxury. That was the central theme of Amsive’s recent webinar, “The New Currency of Attention: 2026 Research to Win Consumer Focus,” which gathered strategists and researchers to unpack what it really takes to stand out.

Among the esteemed speakers, was our very own Eva Gott, who offered lively real world insights from a research perspective. Consumers are constantly bombarded with messages, yet their capacity to truly engage is shrinking. “Engineer research for efficiency and relevance,” Gott told the audience.

Gott’s advice for marketers heading into 2026 is clear: design content that feels native, not generic; make an impact early before attention drifts; and build brand assets that can outlast fleeting trends. “Now is the time to get ready for 2026,” she emphasized, urging brands to rethink how they measure awareness, engagement, and recall.

The takeaway? In the attention economy, visibility alone isn’t victory. The brands that learn to capture focus with meaning, through creativity, consistency, and genuine relevance will be the ones that win the future.