How Marketers Can Leverage Social Media Amid Rapid Digital Change

A very timely article from the Harvard Business Review that is worth reading.

While social media certainly has its place in our marketing toolbox, consumers are overwhelmed with content. This makes true ROI challenging to understand. What’s even more frustrating for marketers – how can you stand out creatively in these congested environments while matching strategic brand goals? The article offers several solutions including benchmarking, sharing of insights and creative experimentation.

https://hbr.org/2024/10/why-marketers-are-spending-less-on-social-media