By Eva Gott
I read this great article from WARC - talking about the multiplier effect of brand x performance.
Watch the video or read the article below:
I came across a great article from WARC that talks about the multiplier effect - which shows how stronger brands drive stronger performance.
It reminds us of why brands are important;
it updates the marketing funnel to include where performance marketing really shines;
And it provides evidence for why a 50-60% investment in branding is still the gold standard.
For my years in research, strategy and advertising, this feels spot on. What are your experiences?
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