Watch the video or read the article below.
There is so much discussion right now about AI. You know, it's a great tool - I use it myself. But the real question is, what is its true place in our research tool belt? AI does a great job of summarizing information for us. And depending on your source, it scours all the available data, looks for patterns and then gives you an average response.
But what does average mean to you as a researcher? Think of our good old days in stats class where we had our bell-shaped curve. Average is 68% of whatever population you're dealing with.
And that's status quo. That's good, but not really inspiring. The good Nuggets, the creative findings, the AHA moments - those live in the tails of your bell-shaped curve and the people who fall in those tails. You really can best get at them with primary research. So please use AI. To empower yourself, it gives you a great foundation for any analysis that you're planning, but still use your critical brain with research. If you want to humanize your data for inspiring insights.
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