Survey Results Are In From Our November Omnibus!

In a world where influencers are becoming more and more important, we decided to ask if people or brands are more influential in our decisions.

Here is what we found out in our November 2024 thinqMatters Omnibus Survey.

People Hold More Influence Than Brands

A majority (58%) believe people have more influential than brands, while 42% think brands have more influence. 

In Dolly We Trust

Among the public figures we asked about, trust is highest with Dolly Parton at 62% combined trust (38% trust + 24% completely trust).

Between Kamala Harris and Donald Trump, Trump trumps it. While Elon Musk trails behind these two presidential candidates, the head of X is ahead of AI and Jeff Bezos on trust.

How will trust in these people and things shift, if at all, over time? Stay tuned!

Have a burning question you'd like to include in next month's edition? Give us a shout!