Considering B2B research? Here are three common misconceptions that you should take into account as you are game planning your project strategy.
Our team has gathered some insights on the 3 most common misconceptions surrounding B2B market research, and I wanted to share them with you.
Misconception 1) It’s Too Hard
We get it—B2B research requires rolling up your sleeves and diving into industry specifics. But the fundamentals of research, like concept tests and brand equity studies, remain the same.
💡 With the right KPIs and metrics, you can easily adapt these methodologies for any industry. It’s not harder—it just requires layering in the right industry knowledge.
Misconception 2) It Takes Too Long
Alright, this one has a bit of truth. B2B audiences are smaller, and stricter inclusion criteria can stretch timelines.
⌛ But with proper planning, smaller sample sizes, and engaged stakeholders, you can still achieve a reasonable timeline. The key is preparation!
Misconception 3) Poor Respondents
It’s true—B2B research has been hit hard by bad actors due to the higher incentives.
⚠ If you see large samples of highly titled respondents at bargain prices, consider it a red flag. CEOs aren’t taking surveys for coffee points. Quality sample providers do exist, but you’ll need to invest more in rigorously vetted respondents to get accurate, reliable insights.
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